How Advertisements Work Essay Example | Topics and Well Written Essays - 1000 words - 2

How Advertisements Work - Essay ExampleThey hire experts in human behavior, creative writers and other professionals to work together in ball club to come up with an advertisement that will surely lure consumers to buy their products. The given paper will prove that advertisements subtly manipulate witnesss because they move on consumers egos and present revolutionary ideas about being different.Advertisements may seem logical and generic to viewers, who ar sitting in front of their television. However, there is much much happening in the consumers mind than what is obviously seen. For instance, there are a number of shampoo advertisements that are presented in one show, but the viewer is more inclined to buy a specific brand not through a random choice, but a specific reason. As the ads are shown, they manipulate the viewers perception. For instance the ad of Head & Shoulders presents something that the viewer wants such as soft, free-flowing hair that exudes a desirable aroma. Here the interests of consumers are the get-go thing that is taken into account. According to a scholar name Jack Solomon, American companies do not simply create products but they also settle status symbols, because American consumers want them. As mentioned earlier, businessmen hire necessary professionals such as psychologists to study human behaviors, which can be useful for business. lettered that most people want to be perceived as successful even though they are not, companies get the idea that even if they sell a product at a very expensive price with the help of a well-researched advertisement, they can actually sell it, because of the status symbol that the product reflects. For example, Nike is a popular brand marketing shoes at a high price compared to similar products, which are less known. The price alone will apprise the owner of Nike shoes must be rich, because he is able to buy such pair of shoes.